OUGD405 - Studio Brief 2 - Fashion

Fashion (definition) - a popular or the latest style of clothing, hair, decoration, or behaviour. 

After coming up this some different approaches to the word fashion and the feedback I got from the crit I decided to focus of Fashion Brands and specifically logo design, name, type and advertising differs from the wide range of brands. I looked at how fashion has changed through time and how different styles can be associated with different time periods, people, professions and lifestyles.

I have began by looking into a wide range of fashion brands which sell products, clothing and accessories and found out their origins, reasons and influences behind their logos.  

Nike

The logo for Nike has been simplified over the years as the brand has become more popular. All that is needed on their products now is the swoosh logo as it has become one of the most recognisable brands of all time. 

         

The logo is a 'swoosh' which represents movement in sport and has been consistent in their brand since 1971. The word Nike comes from the greek goddess of victory also appropriate to sport as the main objective across a large amount of sports (especially the ones Nike have products for) is to win and become victorious.

Nike use slogans to encourage people to take up something they have always wanted to do (a sport) and therefore direct people to their product. 

The Versace Logo 'Head of Medusa'

Gianni Versace (founder of Versace) had a fascination with classical art and architecture, and it is with the later, beautiful representations of Medusa that the logo is associated with. During the Roman period, especially, Medusa was depicted as a beautiful woman with wild hair, and a few snakes twined here and there. This idea creates a link between Medusa and fashion. Greek mythology is something which most people are exposed to in their lifetime through school and popular culture, the key figures throughout mythology become figures which we all recognise. Versace is a high end brand and this logo creates a link to sophisticated nature of the ancient Greeks it also gives a measure of class and wealth to the company.