Communication is a Virus: Anti Anti Gay Law

Presentation Feedback 

- Go with idea two, much stronger concept
- Consider colour, if we use pink then why?
- Name consideration, does it make sense? Include a fact? Number 84?
- Online alteration
- Use networks to make it go public
- Focus on DIY packs/sent with love packs
- Consider balloons
- What size envelopes? A4?

After establishing which idea to take forward we looked at existing charities and organisations and how they distribute their information. The majority, such as LGBT and Broken Rainbow direct people to their websites which they can provide links and detailed information. As a group we felt that the most direct and cheapest way of spreading awareness was to have everything centred on social network sites. 

To encourage people to like the FB and twitter pages we will give away packs filled with stickers, leaflets and a poster.

Elliott started designing the logo, as a group we thought a bold simple logo would work the best which clearly communicates the brand. We chose the third one however we asked around again for people to crit these logos and the general feedback we got was that they liked the arrangement of the first one but the third one made more sense and read in the way that we intended it to.

The logo was adapted after we gained this feedback into one that worked for both ways. Elliot kept the layout the same but changed the wording so that it fit much more comfortably and wasn't elongated too much vertically. 

Hot Dog

Jess designed the hot dog leaflet to go in the pack. It has been really well designed as there is a lot of information but it doesn't feel too overwhelming because it has been put into sections along the fold. 

Final poster created by Elliott, continuing with the theme of segregation he has used bars to show the separation of gay people, lateral connotations give much more depth and meaning and really create a striking overall brand.

Screen Print Poster

We wanted the pack to have items of value and high quality so we created a poster to screen print. This was also a low cost solution as I was able to print around 50 posters which we added to the packs and put up around the studio. There was a slight problem with the colour as I was in the print studio and didn't have a colour to reference to so the ink was more florescent then the rest of the items making it slightly inconsistent.   

Screen print positives were designed to fit the overall brand as our intention was to produce our own pack to send out. We decided to use statistics to gain peoples attention using the 84 countries enforce the law against gay marriage and propaganda as we weren't aware of this before our research and found it quite shocking. 

      



Social Media

As a group we thought the best way to promote The Anti Anti Gay Law was through social media. I setup the facebook page and began trying to get it active by contacting organisations through twitter and email that might want to help out. 



We got a great response with over 600 followers within a few days of the page being active. We could then send links encouraging people to support a charity by adding the websites links. 

People also contacted us through facebook's inbox asking for stickers. Unfortunately the stickers cost a fair amount to produce so we were only able to send a limited amount. If we were to make more we could ask for a small donation to help fund them.