OUGD404 Serif vs Sans-serif

Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading· Serifs are used to increase spacing between letters and words to aid legibility· Serifs are used to increase contrast (and irregularity) between different letters to improve identification

Arguments in favor of sans serif typefaces· Sans serifs are better on the web· Sans serif is better at small sizes. Sans serif fonts survive reproduction and smearing because of their simple forms. Sans serif is better for children learning to read.

I also found an informative series of posters which showed good examples regarding 
combining serif and san-serif and how to effectively use them. 









http://visualgraphc.com/post/68889469714/fonts