OUD404 - Arranging Type

We were tasked in arranging our four different typefaces: block, gothic, script and roman into one sentence to see which words jumped out the most. As a group we generally found that the block font was the one which stood out the most when combined with the others, which is why it is commonly used titles and headings. 

  

 

It is clear from the image below that the block typeface (Impact) draws the eye and the least prominent is the script. 

OUGD403 - Illustrator - Final Typeface

Regular

Light

The difficulty some people with speech disorders experience is what inspired this typeface. Speech disorders are characterised by difficulty in learning to produce sounds physically. The type which has been based on the font Futura features harsh cut off points to represent the sound of interrupted and stuttering sentences.

OUGD404 Anatomy of Type

Cap Height - height of a capital letter above the baseline for a particular typeface

Baseline - line upon which most letters "sit"

x-Height - distance between the baseline and the mean line in a typeface where lowercase letters fit