OUGD405 - Studio Brief 4 Final

For this project I wanted to create a brand as this is what my research was based on but also put it into context an solve these potential problems people have while shopping. As a result I have come up with a brand and a concept showing where it could be applied and how it would work. The brand is called ‘Where’, a play on the word wear as it helps find clothes for you in the shop. The logo represents the first letter of the brand being stacked like clothes on a shelf. It combines the ease of online shopping with being able to try on clothes in store.

The design would function as an app on computers or tablets which would be linked to the clothes through bar codes on the tags. It displays information such as size, colour, amount left in stock and makes recommendations of clothes that compliment. I have tried to make it as clear and simple as possible through the colours, layout and fonts so it can be quickly and easily used.  

Colours
I wanted the design to look high end and formal. The navy colour I have used is often associated with quality, confidence and stability the light blue has been used to show the highlights and current selection which compliments the navy.   

Typeface

Gotham
Similar to the colours Gotham gives the design a high end and quality look. It is a bold sans-serif typeface which is clear and easy to read.  



Helvetica Light
A simple sans-serif used for the smaller text.

1. Where Logo
Play on the word wear, this app helps you find clothes in the shop.
Represents clothes being stacked.   

2. Selection
Type opacity increases as the category is selected. 

3. Basket

Items don’t have to be carried around. Can be collected when paying.

4. Header

Information about current category.

5. Colour Swatch

When item is scanned exact colour is shown.

6. Code

Barcode can be scanned in store. Gives any extra info (Availability/ Size).

Different devices it could be displayed on in the shop