Wednesday, 19 November 2014

Monotype - 80s Typography (Responsive)

After looking further into 80s design trends I picked out a few adverts with type that stood out to me. A common text effect was to extrude it as if it was literally jumping off the page - an obvious way of grabbing viewers attention. 








These adverts have a distinctive style which I want to play on when I start working on my type. I want to find a way of combining this retro/vintage design (to pay homage to the original films and to give my designs contextual reference) with more contemporary design processes.        




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