OUGD404 Conceptual Type

'To begin with, let’s be clear that conceptual type is an oxymoron. A typeface can’t really be conceptual, because it is dependent on its execution. Typeface design is a craft, so the process that transforms the pure idea into a functional font is a critical part of the discipline. Before the typeface is executed, it is not a typeface, it is simply an idea.' - Peter Bil'ak 
 
A type design project that approached the definition of conceptual art was FUSE, launched by Neville Brody and Jon Wozencroft in the early 1990’s. FUSE consisted of a set of four original typefaces with corresponding posters, and an accompanying essay. Each issue had a theme such as religion, exuberance, (dis)information, virtual reality, etc., but the designers had complete freedom as to how they interpreted that theme.

https://www.typotheque.com/articles/conceptual_type