Thursday 16 October 2014

New Media Theory - The Medium is the Massage

What is New Media? 

New media refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, and creative participation. Another aspect of new media is the real-time generation of new and unregulated content.

The Medium is the Massage

Some interesting ideas talked about in this book especially considering when it was written. The general notion is that new media is an extension of the mind and bridges gaps between people around the world. New media platforms allow people to interact with sometimes unregulated content (depending on the site) which encourages discussion through forums and comments sections.








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